The circular economy, a concept that aims to ‘design out waste’, through the use not just of renewable energy but of products that are ‘made to be made again’, is much talked about in fashion as the public awareness of burning excess clothing and the environmental impact of fast fashion are widely publicised. However, it is much less talked about in the sports world, in particular around events. These great open-air spectaculars, often showcasing the benefits of healthy living and embracing a life outdoors, come at a great cost. A 2008 study by researchers at Cardiff University found that the average spectator can generate a carbon footprint up to seven times greater than they would going about daily life.
Sports Pro reports show how with a change in mindset, such as every medal at Tokyo 2020 being made from recycled electronic waste including old mobile phone components, can bring with it opportunity and innovation.
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