Messing about on bikes, running through the forests, slashing turns down the mountain or simply hiking and camping, we love playing outside. We also, as is the nature of growing up, need to work and do responsible adult things. Often these don’t go together, certainly where clothing is concerned, but we’re changing that. The Overland is designed to cross over seamlessly between work, life and play, removing the need for multiple and excessive outfits thereby reducing the amount of clothing you own. Sustainability is paramount.
The Overland was created because we live and breath the very sports we design our clothing for and are healthily preoccupied with how the future of sportswear could look. We are blessed to live in Brighton, England and ride our bikes every day to work. We skate and BMX when it's dry, surf when we can, camp and hike with our families, climb and run in between and when we go on holiday, it's normally to the mountains with a snowboard or mountain bike. We're not about following the status quo. We have spent as much of our lives in the streetwear and action sports world (as customer and industry) as we have in the adventure sports and outdoors world. This is why The Overland combines a late 70's and 80's old skool aesthetic but with technical features and attention to detail that comes from designing award winning cycle sport clothing with Morvélo for over 10 years.
Self-funded from the start, we pride ourselves on our independence. We follow our hearts, develop the products we truly believe in, and still can’t get over the buzz when we see someone wearing Overland. We have no aims to be a big business. Our passion is in the sports we love and challenging the norms with exciting and innovative products.
When we started Morvélo, our sister company in 2008, we didn’t have much of an idea about anything other than our love of bikes, so it’s fair to say sustainability wasn’t high on our agenda. Fast forward a decade and with the launch of The Overland in 2019, we now know it’s something we absolutely have to, and want to, make a priority.
We have always worked closely with our suppliers to look after their workers, and to minimise waste during production, but we are wanting to go further and make much bigger steps to make The Overland as responsible and environmentally healthy as possible.
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