The Overland are small brand but we have been increasingly worried about our impact on the environment and the sustainability of the business we are in: that of making cycle clothing. So two years ago we made a core commitment to move to the circular economy and importantly use a percentage of every sale to support environmental organisations.
This began with One Tree Planted who planted a tree with every purchase which was a promising start. However being an American company and the planting happening in distant countries it felt somewhat distant. We’re an English company and thought we should instead be focusing our efforts on something closer to home and importantly, especially in light of Sir David Attenborough’s recent ‘Extinction: The Facts’ program, concentrate on addressing the worrying lack of biodiversity.
We were excited to hear about Heal’s mission to raise funds to buy land in England’s lowlands enabling these swathes of land to be rewilded, thereby boosting carbon capture through natural regeneration of trees and scrubs but also supporting a diverse range of habitats and species and increasing biodiversity.
We have pledged to give £1 for every purchase made through overland-store.com and aim to do additional fund raising efforts to support Heal on their important and urgent quest.
Heal are raising around £7m to establish their foundation project, ‘Heal South’, within two years. This will be a site with around 500 acres in a southern county, within reach of large urban populations. The faster they raise this money, the sooner nature can begin to recover. They will then have a blueprint for successive Heal sites as funds grow. Their goal is a Heal site in every English county.
For individuals, Heal is a practical way to be involved in rewilding. Involvement doesn’t just mean financial support; they are using ideas, creativity, knowledge, expertise, support and connections – all the ways that concerned people can act to make a difference. Heal 3x3 is their unique crowd-funding (donating) scheme linking people to specific 3m x 3m squares of land using the what3words system.
|>> Get your own 3x3m square of rewilded land here. <<|