Back in 2019 The Overland was launched as an outdoors brand with a tilt towards riding bicycles off-road, exploring and camping. The aim was to design clothing that was so versatile it could be used for leisure, work and sports - significantly reducing the amount of clothing any one person would need.
Sustainability was foremost, the brand was well received and gathered many loyal customers but we felt it didn't go far enough, especially in light of this:
There is enough clothing already out there to clothe the next SIX generations. We thought there surely must be a way to create a brand that uses this as a resource rather than a burden, not just increasing the amount of times an item of clothing is worn but the amount of times the fabrics are used. It was as we pondered this dilemma we set-up Circular Inc.
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